Yahoo Search made two important announcements this week, both of which
involve exclusive rights to provide search results in interesting
venues.
On Tuesday, Yahoo announced it was teaming up with cell phone maker
Motorola to provide Yahoo's online products and search results over
Motorola Linux-based mobile devices, including Motorola's upcoming
iRadio product. IRadio
will allow users to listen to online radio over their portable devices,
or access their own digital music collections.
Yahoo is working to extend its brand away from the traditional
desktop to mobile devices in its bid to provide users with a portable
personalized information environment. The deal with Motorola gives
Yahoo access to millions of Motorola users who will start seeing
Yahoo branded content early next year.
Today, Yahoo also announced a multi-year web and sponsored search
distribution agreement with Connexion by Boeing, a division of The
Boeing Company. The agreement makes Yahoo the exclusive search engine
on the Connexion by Boeing in-flight Internet service. Search queries
will produce Yahoo organic and paid listings a co-branded search
results page.
"We live in an age of connectivity where information should
be easily accessible regardless of time, location or device,"
said Bill Demas, Yahoo's Senior Vice President, Partner Solutions.
"This agreement highlights just one of the many exciting opportunities
Yahoo and Connexion
by Boeing are exploring together to not only provide users with
a world-class Internet experience no matter where they are, but
to also enable marketers to reach potential customers who are searching
for their products and services online."
Available on over 100 worldwide routes, Connexion by Boeing will
begin displaying Yahoo content towards the end of this year.
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