Not content to watch Google and Yahoo gobble all the goodies in the
paid-search market, Ask Jeeves is working to develop its own paid-search
platform.
Speculation around an Ask Jeeves paid-search system have been circulating
for months, mostly based on the recent acquisition of Ask by Barry
Diller and the InterActive Corporation. Diller publicly speculated
on the development of a paid-search network for IAC last spring.
As reported by Wendy Davis in MediaPost's Online
Media Daily, an Ask Jeeves paid-search platform would look similar
to Google and Yahoo's systems with placements determined by keyword
relevance, bid prices, and a click-through filter to insure that
popular ads appear more frequently. Minimum bids are reported to
be 5 cents per click.
Paid ads appearing at Ask Jeeves are currently generated by Google
AdWords in an agreement that is not scheduled to expire until spring
2007. MSN also announced the development of a paid-search platform,
MSN
adCenter back in March.
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