Last week Google hired a net-god, Vinton Cerf, as its "chief
Internet evangelist". Google's hiring of Cerf has set off a wide
range of speculation among Internet watchers.
Vint Cerf is not what many would consider a "normal"
person and is no where near a "normal" employee. Cerf
has been called the Father of the Internet and the most important
person alive.
Do you ever wonder how so much data can cross the global network
every second? In 1972 and 1973, Cerf who is now 62, co-invented
the Internet's primary data-transfer protocol known as TCP/IP. Cerf
and fellow TCP/IP developer Robert Kahn figured out how to make
the Internet work efficiently. TCP/IP is based on the simple concept
of breaking large chunks of data into byte-sized packets, directing
those packets from computer to computer through a scalable network,
and reconstituting the individual packets to replicate the original
document.
Since he was hired, Cerf has given two interviews, one to TechWeb
News last week and the other to CNet
news earlier this week. Both articles offer comprehensive glimpses
of what interests one of the world's most significant geeks and
how he sees his role at Google. Cerf's tenure as Google's chief
Internet evangelist officially begins October 3 rd but, being the
Father of the Internet, nearly anything Cerf says about the 'net
is by nature evangelical. Quotes used in this article are lifted
directly from the CNet and TechWeb pieces. In some cases, quotes
from each article are used in the same paragraph to paint what I
believe is a clearer picture of how Cerf is thinking.
Cerf admits his job description is currently undefined but likened
his role to that of a bumblebee in transporting and cross pollinating
ideas among Google engineers around the world. While he won't be
working directly on writing code or managing programmers, he will
be working to "... probe deeply into design philosophy, parameters
and constraints", of Google's systems. "This is a place
that's just full of creative energy, and I like places like that,"
Cerf said. "I want to have the opportunity to challenge people
in the labs with problems that need solving."
Google's stated
mission is to "organize the world's information and make
it universally accessible and useful." Cerf's view of this
mission extends to include all possible information infrastructures
such as appliances, interactive advertising, movies and any other
form of digital data. "I see Google creating information infrastructure,
literally, as it goes about adding applications to the things it
can do. And that's what's exciting, because that information infrastructure
has all kind of possibilities," Cerf said.
The Internet, as seen by Cerf, is comprised of layers of technology
stacked upon one another starting with the basic connectivity protocols
TCP/IP. As the layers of technology grow upwards from one computer
or server to an entire network, the model grows outwards, sort of
an inverse pyramid. Google has already inserted itself into several
of these layers with its core search tool and supporting applications
such as GMail, Google Earth, Local Search, Blogger, and Google Talk.
Cert sees Google working towards forming what he calls an "Upper-Level
Infrastructure" of products, services and applications.
"While it presents itself as a web interface to most people,
Google could just as well present itself as a programmable interface,
which means that you can start writing software that gets information
through the eyes, sort of speak, of Google," Cerf said in the
TechWeb interview. "That creates a vocabulary, if you like,
that programmable systems can use in order to take advantage of
what Google is capable of doing with its gigantic database."
CNet cites an example Cert offered while speaking at a conference
on broadband connectivity in Washington on Tuesday. The article
quotes Cert speculating on what he sees developing when the next-generation
Internet, IPv6
, is universally adopted. "Wouldn't it be great,"
he suggested, "to order that bottle of champagne that James
Bond is now opening simply by mousing over on the same screen where
a movie is playing?"
Over the years, the Internet has become far more than Cert and
his partner Kahn could have imagined. It was originally designed
to allow researchers at academic institutions to share information
and as a nuclear-war proof communications backbone for US national
security. Just over a decade after it was opened for commercial
use, the Internet is now the primary means of global communications
and data transfer.
For Cert, the biggest change in the three decades he's known the
Internet is its exponential growth. The "avalanche of information
that's out there," is, for the most part, accessible only through
the use of search applications such as Google. "Having the
world's knowledge at your fingertips is amazing," he said in
the TechWeb interview. "The second [biggest] thing is the flexibility
and richness of communications among people and between computers."
It is difficult to imagine a wired world without the TCP/IP protocol.
One of the many ways TCP/IP can be used is to create and connect
micro-networks or grids of computers. Grid computing utilizes the
power of multiple CPUs to create a networked super-computer. The
SETI@home
project is a popular early example of the power of grid-computing.
Google currently uses grid-networks in its array of data centers
but Cert hints at a larger Internet based grid-system. In the TechWeb
article, he speaks of an evolving computational platform based on
grid-computing and peer-to-peer interactions between systems. These
comments will undoubtedly unleash more speculation on future plans
to create a new form of online operating and storage system. It
can also be seen as an indication of future Google-branded, Internet-based
software, information, and entertainment platforms.
In the CNet article, Cerf mentions approaching movie makers to
discuss the Internet as a distribution outlet. "Some are responding
positively, but some legal departments are still having trouble
swallowing the idea," he said.
He also sees great value in local search providing what he calls
"spacely" information. "I think what's very clear,
based on the excitement associated with Google
Earth, is the exploitation of geographically indexed information
is clearly ripe for more development," he said. Google is currently
seen as the leader in local search applications, being the first
to merge local search and mapping for PC users and more importantly,
for handheld devices.
In hiring Vint Cert, Google has acquired one of the most nimble
IT minds on the planet. Even though he invented the basic routing
protocols that allowed the commercial expansion of the Internet,
he is still striving to understand exactly what it is he created.
An evangelical urgency around the Internet's development has always
been associated with Cert whose career accomplishments include work
with MCI and NASA. What makes him, quite literally, one in a billion,
is the depth of knowledge and experience underpinning an articulate
and reputably highly-personable scientist. Cert is an engineer,
a lobbyist, and an industry pioneer. He is as significant as Thomas
Edison, Frank Lloyd Wright, Tim Berners-Lee, and Bill Gates. His
hiring is bound to spur Google and its competitors on to bigger
and much more interesting things.
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