Yahoo has made a couple of interesting moves this week as it works
to become the network advertising provider of choice for much of corporate
America .
Yahoo is concentrating on serving ads in the lucrative entertainment
sector. It is also interested in branding user-experiences in a
network of online advertising mediums.
On Tuesday, Yahoo opened the day with the announcement of a multi
year advertising deal with media giant Viacom. The arrangement will
have Yahoo providing search services and paid search advertising
to online Viacom properties including CBSNews.com, MTV.com and BET.com.
Later the same day, Yahoo also announced a partnership with Verizon
designed to offer a high-speed DSL service to US customers for $14.95/mth.
For the fee, users will get a slightly slower DSL connection with
a host of Yahoo services, on-demand products and security software.
"Yahoo brings a unique blend of innovative Web services, deep
experience in partnering with broadband service providers, and strong
brand stature to this alliance,"Dan Rosensweig, Yahoo COO said
in a statement. "This preferred relationship with Verizon underscores
Yahoo's success in partnering with access providers to create a
powerful broadband Internet experience that delivers the most value
to consumers."
It will also give Yahoo tens of millions more registered users
to bolster investor confidence going into 2006.
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